BACKRGROUND:
Loco is a marketing automation and analysis tool to fulfill all marketing campaign needs under one roof. It has the capability to connect with different campaign analysis tools and use the data to build a more robust and effective data analysis solution.
GOALS AND OBJECTIVES
Goal of the proposed system is to create a data report visualization experience for the executive stakeholders. Keep that in mind the app will complement the flagship product with a very limited set of feature.
Core Features
a) User Authentication
1. SignIn
b) Analytics
1. Dashboard
2. Email blast analytics
3. Search engine analytics
4. Display ad analytics
5. Response analytics
6. Call analytics
c) Push notifications
1. Appear after any significant event occurs for a user/campaign
2. Remind users of un addressed events/actions
Feature Description
User Authentication
1st user interaction with the app starts from sign in. Access credential for using the app and the web portal for a respective user is same. Its a username/password combination where user name is a case insensitive email id and password is case sensitive 12 character long alphanumeric string.
App should have credentials store option to avoid repetitive sign in. Incase user’s credentials are updated from web portal, app should redirect user to login page to re-enter credentials.
In case of forgotten password user is asked to reset password from web portal.
Analytics
Dashboard
Dashboard is the place where each authenticated user is redirected by default. Its a summary of different analytics data. This page has option to select different campaigns (drop down) or select date ranges to narrow down report visualization.
From the diagram above Landing Page & Confirmation Mail section is not needed for app (marked in red x). The Items underlined in green are derived from actual numbers and responsibility of app to calculate.
Search engine analytics
This feature complie all analytical data from search engine. This page has option to select different campaigns (drop down) or select date ranges to narrow down report visualization.
From the diagram above Items underlined in green are derived from actual numbers and responsibility of app to calculate.
Email blast analytics
Email campaigns page shows data from email campaigns like blast information, performance by different campaigns . This page has option to select different campaigns (drop down) but do not have options to select date ranges to narrow down report visualization.
Call analytics
Call tracking page shows data from CallTrackingMetrics like total calls, top callers, total call length and many more analytics. Also, it shows call logs and an option to play the call audio. This page has option to select different campaigns (drop down) or select date ranges to narrow down report visualization.
Display ad analytics
Display advertisements page shows data from display ad platform (i.e. AdRoll) like CPM, CPC, CPA etc. It also shows a graph of Impression and CRT. It also shows analytics for AdRoll campaigns, ads, sites, segments etc. This page has option to select different campaigns (drop down) or select date ranges to narrow down report visualization.
Response analytics
Response by age & gender and from the diagram Items underlined in red from Search engine analytics. Rest of analytics are response analytics. This page has option to select different campaigns (drop down) to narrow down report visualization.
From the diagram above Items underlined in green are derived from actual numbers and responsibility of app to calculate.
